China's aluminum doors and windows industry started late, aluminum doors and windows market and enterprise scale has not yet developed, the overall number of consumers, the market share is not high. However, with the rise of custom home, many investors are actively involved in the aluminum doors and windows industry, aluminum doors and windows market fiery development, and become a mainstream consumer material. Custom style aluminum doors and windows industry development to promote the rise of the rise of custom style aluminum doors and windows industry to promote the development of (source network) aluminum doors and windows industry scale markets continue to improve as the industry scale, demand increased year by year, a large number of small and medium-sized investors should reflect the main form of stampede in investment, two, is a retail store opened, targeting high-end users two groups; the scale of investment is not a factory, intention took a huge number of low-end user market. Thanks to the small processing workshop, whether it is capital or technology, access to the threshold is very low, local processing square everywhere. Around the periphery of the processing workshop, profiles wholesalers, equipment suppliers and accessories suppliers are constantly improving, but also boost the industry to further expand the scale. High end aluminum windows and doors industry development time late marketing level low we look at the southwest market, especially the market and the surrounding market. Sichuan market, home improvement custom window mainly to push and pull window based, consumer habits and awareness has not been fully transferred to the flat window. As we all know, the push and pull window on the technology and process requirements and hardware accessories to be lower than the flat window, which led to the rapid expansion of the sliding window in the form of products tend to homogeneity, especially in the low-end series. A significant consequence of homogenization is the price war, the price war led to various types of terminal profit level is greatly affected, part of the processing factory 'means product cost reduction, quality outlook. Of course, this is also a reflection of the situation behind us in the industrial design there is a significant lag, do not elaborate here. To some extent, the price war is also divided into a portion of the market share of the brand stores, which makes the brand store is also caught in a business predicament, the short term breakthrough fatigue. The emergence of this phenomenon, on the surface, is the price war led to the loss of the brand store users, profit margins decline, operating profit was greatly affected. In fact, most of the aluminum doors and windows is capacity building brand stores long-term lag, compared with other categories of building materials stores, our competition means is single, in addition to lower prices in order to keep order, do nothing. In the period of rapid growth in the industry, the order is guaranteed, business worry free, did not attach importance to the ability to store construction, and in the face of the rapid operation of these problems, nothing. On the other hand, Sichuan brand stores, mostly from the south of china. Because of China's high-end aluminum doors and windows industry development time is late, the main competition also need to improve their marketing level through business practice, to give dealers operating guidance for the important action of this completely is not carried out, also unable to carry out. Based on this, the southern region of the brand stores, in the daily operation, it is difficult to obtain such as the store at all levels of training, store management methods to introduce and guide the implementation of promotional activities, such as planning and landing support. Dealers are dealers strong ability to fight a lone battle, is hard to support, and part of the business ability of stores into uncertain situation. Observation of today's aluminum windows and doors market environment can be learned that rely on a little smart to win the market era has passed. Now the market competition is not only the way of creative marketing, but the product quality, after-sales service, enterprise research and development, innovation and so on all aspects of development. On the other hand, enterprises should attach importance to the training of dealers, technical support to dealers, but also to provide comprehensive service support. Manufacturers, coexistence and CO prosperity.