Now, the upgrading of consumption, product upgrades, but business thinking has not kept pace with the rhythm, "conservative" and "repeat" and other words to describe the doors and windows industry too. Many doors and windows enterprises in the face of fierce competition in the market, the first thought is some of the old ways, and the development of the new generation of doors and windows brand, also need to develop new thinking. Followed by changes in consumer demand strategy before the change of consumers on the doors and windows products hardly what requirements, as long as can solve physical problems on the line, but with the upgrading of consumption, they are also changing of doors and windows products, personalized demand is more and more obvious, especially in 90 as the main body of the market situation, the enterprise should be more doors and windows with the tight market trends. Some industry sources said: "youth is the future trend of doors and windows market, and people in the process of consumption, tend to pay special attention to some fresh products, and enterprises can seize the young consumer psychology in this regard, for the quality of products, plus some personalized design, make the products more fashionable, attractive the attention of consumers." Fierce competition enterprises need to do a good job of market positioning, precise positioning of the market can bring the multiplier effect". Affected by the economic development, in recent years the number of doors and windows industry enterprises gradually increased, competition is more and more intense, traditional and enterprises they must not only strive to safeguard their own market position, but also to think of ways to suppress opponents of the expansion. The doors and windows enterprise wants to do a good market position, starting from the regional, class, occupation, age and personality of five levels, according to the types of consumers building doors and windows products image, according to local conditions, the person should analyze specific issues, avoid across the board. Changes in the market, consumer groups in the change, doors and windows business thinking is also needed to change, only for the ever-changing market to make timely adjustments in order to keep pace with the pace of development of the industry, will not be eliminated.