Internet plus "is very high in recent years the hot topic, it refers to a new economic form, which gives full play to the Internet in the optimal allocation of production factors and the integration function, enhance the real economy, innovation and productivity. But with all walks of life began to embrace the "Internet plus", the economic behavior of fraud, shoddy, copycat and other bad can be more convenient and more rapid development. With the addition of doors and windows and other manufacturing, Internet counterfeiting in which also set off a new round of discussion. Need to "Internet plus" One divides into two. platform and provide more environment for public entrepreneurship, innovation and enterprises to enhance the view of the Internet, a new impetus to the economic development, promote economic quality and efficiency upgrades also have a certain role. However, for now the market fraud, cottage and other phenomena, it is said that the management of the Internet channel is lost, and even more so questioned the Internet channel. For the Internet this mixed things, doors and windows enterprises need to be divided into two to look at. On the one hand, as a typical manufacturing industry, windows and doors should not be inconsistent with the internet. The Internet is a powerful tool of modern marketing, which plays an important role in the economic development of enterprises, industries and society. "The Internet is irresistible. The Internet is more to meet consumer demand, convenient and convenient, changing the format of the traditional marketing model, to bring greater marketing value, is a good thing." In the Internet era, the doors and windows enterprises should take the initiative + Internet, to achieve the modernization of traditional industries, to complete the "made in China 2025" in the integration of traditional manufacturing and information technology. On the other hand, as mentioned above, the Internet is just a tool, how to properly use and effective use of this tool is the doors and windows enterprises need to think about the issue. In a fake the moment, is involved in the interests of many parties, including consumers, brands and channels of their own network, therefore, how to manage the Internet channel, the problem which is placed in front of the doors and windows enterprise, enterprises need to take seriously. To improve the shopping experience value to reassure consumers online, to Ali, Taobao, Tmall as the representative, there are several types of doors and windows business shop: brand stores, brand stores and authorized shop without authorization. Among them, the unauthorized shop is subdivided into two kinds, the brand has its own system, there is no authorization to apply to the distribution of the store, and the other is a pure fake fake shop. For the non authorized shop doors and windows, especially everyone shouting pure fake shops, and enterprises should stand up for the first time, to do their own brand management, proactive communication and platform to deal with; for did not apply to the enterprises for authorized dealership system, its own brand, enterprises need to strengthen the audit, give consumers a pure assured shopping experience. Compared to the line, the line of stores sales experience more real, more so, and enterprises can not relax, improve service quality, ensure quality products, doors and windows is the only proper course to take enterprise in an invincible position in the real economy. "Internet plus" has become an irreversible trend in the Internet era, and enterprises to seek development, must take the initiative to "+ Internet", integration of multiple resources, play the advantages of online and offline marketing. How to correctly view the Internet, the effective use of the Internet, doors and windows from the consumer point of view, insist on genuine, and constantly improve the value of consumer shopping experience.