It has been the consumption characteristics of doors and windows industry is a one-time investment of more, use a long time, and is based on the "year" as a unit of time for family consumption, capital investment is a major consumer, has the characteristics of large slow consumption. However, compared with the increasingly high prices, consumers are now more willing to invest in the home, on the basis of aesthetics, but also more and more attention to the cultural, emotional and spiritual benefits. Thus, the quality of consumption is becoming one of the doors and windows and other household consumption trends. In this context, the doors and windows enterprises in order to meet the needs of consumers at a higher level, but also need to actively adjust their own direction of development, experience multiple changes. Home Furnishing consumer demand stable enterprises should actively adapt to the market and the real estate industry has been the upstream building materials industry doors and windows Home Furnishing, the number of new and existing homes will directly affect the doors and windows industry demand, which has more than and 10 years of development of the industry before the doors and windows, doors and windows industry are concerned with and depend on the volume of new homes, now, with the the existing housing renovation of the rise again, and enterprises began to gradually reduce dependence on new homes, more attention turned to the number of existing housing. In 2017, the door and window industry will still be a change in the industry is not obvious, is very stable. Because the Home Furnishing consumption (decoration, buy furniture, ornaments) is a tangible real consumption, on the demand side, the building materials industry doors and windows Home Furnishing is an eternal industry, because of the real estate and residential demand is stable, the building materials industry doors and windows Home Furnishing may not appear large fluctuations. Although relative to the market demand, doors and windows industry is stable, the doors and windows of enterprises are actively adapt to the market, but as consumers on the quality of consumption, consumer consumption quality, improve service, with prices gradually rise, and enterprises only began to pay more attention to explore the real user value, accelerate the upgrading of products, to meet the consumption quantity the growing consumer demand for quality and double Home Furnishing. The supply side reform policy endorsed industry need to enhance the premium value and it is undeniable that in 2016, with changes in the external market environment and the economic environment, the strong and the weak doors and windows industry are facing more pressure. The central government's supply side reforms for doors and windows and other traditional manufacturing industry development opportunities and policy endorsement, doors and windows industry will be the survival of the fittest, excellent enterprise quality, product quality, service quality, the concept of quality is inferior, low price competition, crudely made products, the consumption of social resources. As an outstanding enterprise, the first is to have the ability of innovation; two is the real core of the product is king, what is the enterprise with consumers and social docking? Is media products in the middle, so the product is always the core; three is the enterprise profit ability is the foundation of this, the doors and windows of Home Furnishing building materials industry there is a demand for capital, but after the capital injection can produce deserved benefit is the key, is the catalyst that maximize the value of capital, but more important is the core competitiveness of enterprises, it is very important to enhance profitability, profitability; four is to pay more attention to the full range of services, and the way of high quality service is reflected as consumer value. In addition, the value of overflow made out of doors and windows industry is China manufacturing, need to solve the problem, the foreign consumption standard, satisfaction is relatively high, resulting in manufacturing factory standards and acceptance criteria must be improved, so Chinese window manufacturing should from "on" to "stress", to provide "good" products, in order to promote consumer orders. From the macro perspective, deepen the reform of the supply side; vigorously develop the real economy; promote the cultivation of the artisan spirit, a hundred years old; the protection of entrepreneurship, to private enterprises in the development of national treatment; quality as the core, and strive to enhance the profitability of enterprises. These will provide better policy support for the evolution of the door and window industry. The upgrading of consumption phenomenon began forced industrial upgrading, forced industry upgrading, forced enterprises to upgrade products, provide added value to a good product for windows and doors consumer market, enhance the ability of a premium product, so as to enhance the profitability of enterprises will be "the only way which must be passed the development quality of consumption" era of the doors and windows industry.